LLAKSA

“Llaksa” means joy and positivity in Quechua, spoken by Andean indigenous communities, primarily in Peru. In Quechua tradition, names carry deep significance, chosen to convey specific attributes, with the hope that individuals will embody these qualities.

Pisco, distilled from fermented grape juice, is a source of great national pride for Peru, revered as a cultural treasure. Llaksa Pisco, tailored for international markets, combines elements of Peruvian identity, often featuring llamas, central to Andean culture and livelihoods.

The label’s typography and patterns draw inspiration from traditional Incan designs, creating an elegant presentation that reflects a strong Peruvian identity, easily recognizable to foreign consumers.

PROJECT
LLAKSA | PISCO
CLIENT
Concept project
LOCATION
Perú
SERVICES

Art Direction
Naming
Branding
Packaging
Illustration