DENISE DEL CARMEN

Design that earns attention, trust, and love.

 Strategic thinking meets crafted distinction to build brands that perform across every touchpoint.

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Selected work

All work

How I work

Strategic clarity

Every project begins by defining what the brand stands for, decoding category codes, and laying the foundations for relevance and connection. The goal: design that engages people, strengthens brands, and drives growth.

Cultural intelligence

With a multicultural background and international experience, I understand how context, culture, and emotion shape perception. This awareness informs every decision, striking a balance between creative expression and cultural relevance, as well as audience insight.

Crafted distinction

Ideas shaped with passion, detail, and purpose evolve into design systems that make brands distinctive, consistent, and enduring. Each element works in harmony, creating identities that perform with clarity and connection across every touchpoint.

I’m Denise del Carmen —

An independent senior designer based in Barcelona. For over 15 years, I’ve helped brands and agencies transform strategy into visual systems that perform in the market and connect with people.
My experience spans FMCG and spirits projects across Europe, Latin America, the Middle East, and Asia, collaborating with leading studios and global brands including Lindt, Nestlé, Danone, Estrella Galicia, Frinsa, and Pescanova.
My work blends analytical thinking with crafted execution, bridging insight, creativity, and cultural awareness to build brands that last.

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From idea to impact — let’s make it happen.

Art Direction

Branding

Brand Strategy

Concepts

Graphic Design

Identity

Illustration

Art Direction

Branding

Brand Strategy

Concepts

Graphic Design

Identity

Illustration

Naming

Packaging

Strategy

Spirits Design

FMCG Design

Final Artworks

Spirits Design

Naming

Packaging

Strategy

Spirits Design

FMCG Design

Final Artworks

Spirits Design

Testimonials

Denise is a great professional, and we’ve been fortunate to count on her talent. She combines strong creative ability, strategic understanding, and a wealth of resources to move confidently across different categories.
Oliver Gutiérrez CEO, Lacía Group
I’ve had the opportunity to work with Denise for several years and across different agencies. Her passion for the work is endless. She values open feedback within the team and cares deeply about every detail of the projects in which she’s involved.
Pablo Gil Creative & CGI Director | Partner, Tricycle
Denise is an excellent creative. She consistently delivers designs that are both striking and strategically grounded. She brings strong sensitivity to illustration and typography, achieving results that balance minimalism, expression, and quality. As a team member, she is proactive and highly collaborative, always contributing to joint solutions in complex projects. It has always been a pleasure working with her.
Gustavo Richero Creative Director & Partner, Brandward
Denise is a gifted and dedicated designer, always eager to learn from new challenges and colleagues. She brings great care and pride to her work, never compromising on quality and consistently delivering thoughtful, well-crafted results.
Irene Llamas Strategic Innovation Consultant, BMC

Programa kit digital financiado por los fondos next generation del mecanismo de recuperación y resiliencia

«financiado por la
Unión Europea – NextGenerationEU»

«Financiado por la Unión Europea – NextGenerationEU. Sin embargo, los puntos de vista y las opiniones expresadas son únicamente los del autor o autores y no reflejan necesariamente los de la Unión Europea o la Comisión Europea. Ni la Unión Europea ni la Comisión Europea pueden ser consideradas responsables de las mismas»