ABARCA

For nearly a century, the Abarca family has dedicated themselves to crafting natural, pure, high- quality artisan honey in southeastern Spain. The goal of the project was to create a premium label reflecting their passion and tradition in apiculture.

Inspired by wax seals once reserved for nobility, the label features Abarca’s ‘A’ within a hexagon resembling honeycomb cells, surrounded by a rhombus pattern from beekeeping suits.

Crafted with matte black paper with gold foil accents, the packaging exudes luxury. Vibrant colors differentiate each variety, adding a modern touch.

PROJECT
ABARCA | PURE ARTISAN HONEY
CLIENT
Abarca
LOCATION
Spain
COLLABORATORS

Studio: La Cía del Packaging & Branding
Client Manager: Oliver Gutiérrez

RESULTS
The design was approved in its initial phase without any requested changes. Within two years, the product expanded to 12 varieties, available in Delicatessen and gourmet stores from Barcelona to Dubai. This project was featured as a case study at La Cía of Packaging & Branding and published in IpMark Magazine (Nov 2019), as well as exhibited at Madrid Design Festival 2019.