Gente de Bien’s mission is to provide high-quality products at affordable prices sourced from national suppliers while simultaneously supporting those in need. This socially conscious company donates 10% of total sales to the Spanish food bank, a commitment that should be clearly communicated through its packaging.
Each product features hand-drawn characters representing individuals involved in its lifecycle: the local producer (with their name), the satisfied consumer, and the families benefiting from donations.
Whether it’s a sophisticated woman, a trendy man, a loving couple, a wise grandfather, or an energetic child, the brand experience invites consumers to connect with the product on a personal level.
