Control, a leading condom brand in Spain, has prioritized innovation and quality as the core of its brand since 1977. The release of a new product, a monodose lubricant combined with a condom in the same package, posed the challenge of clearly expressing to the consumer what the product is about while adhering to strict, established brand guidelines and aesthetics.
The product logo, named “duo,” combines two colors to represent both items. A green circle, derived from the letter “U,” surrounds the “O,” portraying a frontal view of the condom surrounded by lubricant.
The entire Control product line follows a design theme of lines and lights, which guided the creation of this new release. To maintain consistency, the Condom “Nature” retains its blue ring illustrations on the box, now enhanced with fluid turquoise green accents that represent the lubricant.
