Frinsa Group, founded in 1961 in Galicia, Spain, is one of the world’s leading canned food product companies. The company supplies key European retail chains with both Private Label products (D.L.M.) and their brands Frinsa & Ribeira. Their aim has always been to produce high-quality canned products in a sustainable and environmentally friendly way.
The project’s objective was to create a new brand for MSC-certified sustainable tuna that appeals to the demanding British consumer.
The design should emphasize the product’s sustainability attributes while providing a fresh and unconventional look.
