Meira, a leading Finnish coffee roastery with a 27% market share, launched a new line of premium, sustainable coffee called “Vallilan Paahtimo.” This brand pays homage to Vallila, one of Helsinki’s most modern and artistic districts, where Meira has been roasting coffee for over a century.
The pure organic, certified, and 100% Arabica coffee caters to consumers seeking new and authentic flavors, prioritizing quality and sustainability.
In the design process, we created a postal stamp and passport illusion to symbolize the journey of coffee from its origin to consumers’ cups. A craft color palette was chosen to reflect the sustainable and selective coffee production, elevating the brand to a premium level. The logo incorporates the iconic Meira building in Vallila, reinforcing its historic significance as the renowned roastery while appealing to both international and local audiences in the Vallila area.
