Ysabel Mora is an international fashion company specializing in designing and distributing underwear, lingerie, home wear, socks, swimwear, and activewear.
With 13,000 product variants available per season, the objective of this project was to establish a unified structure for the entire portfolio and enhance brand visibility at the point of purchase.
The design draws inspiration from the letter “Y” in Ysabel, expanded to create a structured layout: the upper area is dedicated exclusively to the logo, while the bottom right space is designated for all text placement.
This structure offers considerable flexibility in color usage, photography, and illustrations without sacrificing character or impact.
